5 Tips to Score Higher on the GRE Quant

Math on the GRE can be especially hard if you’re not much of a â€Å"math person.† But even math whizzes can find GRE Quant challenging. Here are five things you can do to score higher on GRE Quant. Tip 1: Ditch That Calculator! When they first start their GRE prep, many of my students tell me they’re not worried about GRE Quant. â€Å"I heard you can use a calculator,† they say. â€Å"I’ll be fine.† This is a rookie mistake. Don’t tell yourself you can just use a calculator and be fine. Do this, you’re falling into a classic GRE Quant trap. You see, the math problems in GRE Quant are all designed to be solvable without a calculator. The problems look complex, but there’s always some hidden shortcut, some trick that will allow you to find the answer without touching that calculator. And in fact, GRE Quant is set up so that using a calculator will often take extra time, and increase your chances of making mistakes. When you practice GRE Quant, imagine that you get charged $50 every time you touch your calculator. Make it your goal to reach for the calculator sparingly, and always look for calculator-free solutions. Tip 2: Estimate OK, so this tip doesn’t actually work on GRE Quant numeric entry problems. But numeric entry questions, ones where you have to key in the exact number, make up only a tiny portion of the math on the GRE. All the other Quantitative questions are multiple choice. This means you don’t need to calculate the exact answer. The exact answer is already among the answer choices, staring right at you. All you need to do is estimate the range the answer falls in, and then select the matching option. This is a very valuable time saver. It’s also a powerful way to minimize calculator use. Tip 3: Tap Into the Power of Your Own Mind In the 2014 movie, Lucy,Scarlett Johansson plays a woman who gains superpowers by tapping into her brain’s unused potential. Of course, in real life, there’s probably no mental hack to turn you into a full-on superpowered being. But there are mental hacks to turn you into a math superhero. There are many mental math shortcuts that allow your brain to do advanced GRE calculations. One example would be this shortcut for mentally calculating the squares of numbers ending in 5. Another would be the use of this formula for solving GRE story problems that deal with distance and time. Learn the various mental math hacks for the GRE, and you’ll approach Quant with greater speed, accuracy, and confidence. Tip 4: Learn to Play With Math If you’re not that â€Å"into† math, the idea of playing with math may seem like a strange one. Hear me out though. One of the best ways to get good at something is to love doing it. Find fun and interesting ways to challenge yourself in math. For example, you could develop number sense (a playful knowledge of math and numbers) with games such as â€Å"the 99 game† described in this GRE math blog post. Tip 5: Know What Score You’re Aiming ForSo many GRE preppers aim for absolute perfection on GRE Quant. Getting 100% (or almost 100%) on Quant is great if you can pull it off. But many students get burnt out and discouraged if they try to do this. Needless to say, you don’t want to undershoot either. To see what score you really need, look up the score ranges of the schools you’re applying to, and check out this chart of GRE score percentiles. Prep for the score you truly need, and you’ll be on your best path to success.Admittedly, this particular tip isn’t directly related to the actual math problems in GRE Quant. But the simpler â€Å"math† of knowing what score you need is still important.

The Chemical Composition of Wood Smoke

The Chemical Composition of Wood Smoke Smoke is something that we will deal with all throughout our lives, in everyday situations as well as in emergencies. But not all smoke is the same in fact, the smoke will vary depending upon what is being burned. So then what, exactly, is smoke made of? Smoke consists of gasses and airborne particles produced as a result of combustion or burning. The specific chemicals depend on the fuel used to produce the fire. Here is a look as some of the principal chemicals produced from wood smoke. Keep in mind, there are thousands of chemicals in smoke so the chemical composition of smoke is extremely complex. Chemicals in Smoke In addition to the chemicals listed in the table, wood smoke also contains a large amount of unreacted air, carbon dioxide, and water. It contains a variable amount of mold spores. VOCs are volatile organic compounds. Aldehydes found in wood smoke include formaldehyde, acrolein, propionaldehyde, butyraldehyde, acetaldehyde, and furfural. Alkyl benzenes found in wood smoke include toluene. Oxygenated monoaromatics include guaiacol, phenol, syringol and catechol. Numerous PAHs or polycyclic aromatic hydrocarbons are found in smoke. Many trace elements are released. Reference: 1993 EPA Report, A Summary of the Emissions Characterization and Noncancer Respiratory Effects of Wood Smoke, EPA-453/R-93-036 Chemical Composition of Wood Smoke Chemical g/kg Wood carbon monoxide 80-370 methane 14-25 VOCs* (C2-C7) 7-27 aldehydes 0.6-5.4 substituted furans 0.15-1.7 benzene 0.6-4.0 alkyl benzenes 1-6 acetic acid 1.8-2.4 formic acid 0.06-0.08 nitrogen oxides 0.2-0.9 sulfur dioxide 0.16-0.24 methyl chloride 0.01-0.04 napthalene 0.24-1.6 substituted napthalenes 0.3-2.1 oxygenated monoaromatics 1-7 total particle mass 7-30 particulate organic carbon 2-20 oxygenated PAHs 0.15-1 Individual PAHs 10-5-10-2 chlorinated dioxins 1x10-5-4x10-5 normal alkanes (C24-C30) 1x10-3-6x10-3 sodium 3x10-3-2.8x10-2 magnesium 2x10-4-3x10-3 aluminum 1x10-4-2.4x10-2 silicon 3x10-4-3.1x10-2 sulfur 1x10-3-2.9x10-2 chlorine 7x10-4-2.1x10-2 potassium 3x10-3-8.6x10-2 calcium 9x10-4-1.8x10-2 titanium 4x10-5-3x10-3 vanadium 2x10-5-4x10-3 chromium 2x10-5-3x10-3 manganese 7x10-5-4x10-3 iron 3x10-4-5x10-3 nickel 1x10-6-1x10-3 copper 2x10-4-9x10-4 zinc 7x10-4-8x10-3 bromine 7x10-5-9x10-4 lead 1x10-4-3x10-3

Ex-fellons and the Right to Vote Essay Example | Topics and Well Written Essays - 1250 words

Ex-fellons and the Right to Vote - Essay Example Above all, the hallmark of a thriving and ever growing nation is that time and again it dares to face the questions and issues that tend to be an impediment to the well being and dignity of some or all of its citizens. In some states of the United States of America, ex-felons, that is the people who committed a crime and have served the concomitant sentence, are not allowed to vote. This very provision not only deprives a good proportion of the citizens of their essential and basic rights, but also in a way tends to compromise their sense of dignity and respect. In a social, political, legal and humanitarian context, the ex-felons should have the right to vote in this country. The provision of debarring the ex-felons from voting is not only anti-democratic, but also contrary to the objective of enabling the ex-felons rejoin the society as worthy equals. It could reasonably be understood that a great many people tend to have reservations, as far as the task of taking an initiative about mixing with and employing ex-felons is concerned. Yet, the very society which punished these people for the crimes they committed also carries the responsibility of assuring that once they have served their sentence, they do not get stigmatized and persecuted, once they are set free. However, the provision for restricting the ex-felons from voting not only amounts to a state sponsored persecution, but also does much to further alienate and sideline these individuals. Genuinely speaking, how could one expect these people to rejoin the society as law-abiding and responsible citizens, when they state formally declares them to be untrustworthy, by debarring them from voting. Ma ny people tend to put forward the argument that serving a sentence is not a guarantee that the ex-felons have abstained from their criminal and unlawful tendencies. However, at a deeper analysis, this argument smacks predominantly of abject prejudice, rather than being logical enough to deserve a blanket generalization. There was a time when many thought that the blacks should not have the right to vote. There was also a time when many felt that the women should not have the right to vote. In retrospect, everybody now understands that such provisions were based on ruthless prejudice and senseless biases. The plea for allowing the ex-felons to vote ought to be seen in the same light. A Democracy cannot deny a future to a citizen, simply because one had a tainted past. United States of America is a country based on the rule of the law and is run as per the sacrosanct constitutional arrangements. As per the law of the land, every citizen guilty of violating the law should face a trial and be appropriately punished by a court of law. The very same law also states that no citizen can be punished twice for committing one crime, and the act of punishing an ex-felon for a crime, for which one has already served a sentence, deserves to be labeled as being extrajudicial. Now, when the people who have feelings against ex-felons say that these people should be punished for their trespasses, it is just and understandable. Yet, advocating the withdrawal of the voting rights of ex-felons, especially when they have already paid their debt to the society, is positively akin to extrajudicial and unconstitutional lynching, if nothing else. Declaring a human to be an unequal and non-citizen, especially when one has immensely suffered for the crime one committed, perhaps not only at the level of one’

Digital revolutions Essay Example | Topics and Well Written Essays - 1500 words

Digital revolutions - Essay Example To understand the consumers, organizations have historically employed a market research strategy. This traditional method involves deploying marketing representatives to the ground to identify the consumers’ needs and advise the business on the best approach to addressing these needs. Advancement of technology has however changed the situation. The invention of the internet, mobile phones, and other technological devices have revolutionized marketing. Today, human beings are connected to one another regardless of the distance. This implies that the physical interaction of the marketer and the target audience is no longer necessary. The interaction and market study happens online and through the technological devices. This has changed the global marketing environment. This paper is a research report on the changes in global marketing that have resulted from the digital revolution. The paper addresses these changes from the perspective of technology and globalization. Marketing involves a great deal of communication. Technologies such as the web, mobile phones, social media, and customer relationship management systems greatly affect modern marketing. The marketing representatives of any company or specific product must communicate with the consumers. The communication helps them to learn and identify the consumers’ needs and requirements. Further, this also helps them to identify the challenges that the product may face in the market and hence adjust their strategies accordingly. In the past, communicating with the consumers demanded costly travels and promotions to issue questionnaires or conduct interviews (Glance et al. 2005). However, with the digital revolution communication technology has made it possible to interact and communicate with consumers in a more effective and cost effective way. Marketers are now targeting social media and the

Relationship Between Plot Structure And Character Development

Relationship Between Plot Structure And Character Development As character development is an essential part in novels, it turns out to be interesting to discuss the essence of the topic. The essay mentions about how the characters develop at different stages in the two novels, The House of the Spirits and One Hundred Years of Solitude and how does this help subsequently, in the development of their plot structure. A good link with respect to the attitudes and the behavioral characteristics can be seen where the development of characters is concerned. A similar connection can be noticed in the way that each novel advances as a result of the progress in terms of their character development. Character development and plot structure play a significant role in different works as the writers use them to make their works interesting. Lets have a glance upon what the writers want to portray through their own designed work. 1You cant find someone who doesnt want to be found. says Isabel Allende for her masterpiece, The House of the Spirits. This indicates that a reader cannot find a character which the author does not want to show, as the power to develop the plot with the help of the characters lies with the author alone. The someone mentioned in the quote reflects to a particular extent to the character itself. Gabriel Garcà ­a Mà ¡rquezs view upon his work One Hundred Years of Solitude is  [2]  The world must be all fucked up when men travel first class and literature goes as freight. By giving this view, the author expresses his view that all people should respect the literary work ardently. It is very important to understand that the work will be respected only if the plot is well developed and this in turn is organized with the help of characters and their development in the work at every step. The opinions of the authors reflect the mind of a curious reader who is passionate about the work. The novels on which the following essay is based were written in different parts of the world in different eras and also by different authors but, they can still be associated with each other where particular aspects like characters and plot is concerned. This signifies a strong bond in relation to the individual works. The Supernatural element plays an important role in developing the characters, thereby supporting the structure of the plot. Clara uses her supernatural powers predicting the future of the characters. This in turn magnifies the events and circumstances take place as per the wishes of the author. The progression of the plot is also based on how the characters are made to react to a particular situation. Rosas death which was foretold by Clara, creates a setting, which crafts out the marriage of Esteban with Clara. On the other hand, Jose Buendia is portrayed initially as possessing the autonomous power of prophecy. But the events foretold by Melquiades prove to overpower the foresight of the character, revolutionizing the mode of the progress of the novel. Jose and Ursula are disheartened with the foresight of the birth of a child with a pigtail. This clouds the buoyant temperament of the novel which is believed to be one of the causes of its humungous success. Authors tend to use character building with the aid of a particular aspect running throughout the novel. This development of the character in the progressive chapters further ministers the maturity of the plot, bringing about an outstanding piece of work. Prostitution is blended beautifully along with the different factors in the novels by both Allende and Marquez. Transito Soto, who was projected as a non entity and an object of pleasure, turns out to be the sole aid for Esteban Trueba towards liberating his daughter.  [3]  Illustrating the power of the sex industry, in only two days Trà ¡nsito does what Senator Trueba has been unable to do. This quote simply reflects the help extended and the sacrifice made by Transito Soto towards Esteban. The events signifying child prostitution and incest in One Hundred Years of Solitude facilitate the turnaround of the characters from one attribute to the other. Marquez possesses this distinctive feature of blending the solitary aspect with the natural.  [4]  In our world of child abuse, prostitution, sexually transmitted diseases, rape etc, we are able to see the strange sexual relationships depicted in this novel (let me know about this) as no more bizarre than what we see going on ar ound us. goes as accepted in the plot structure. The plots in their magnanimous journey also give birth to the events linked with depression and sadness. Such emotive settings help the reader take a plunge into the mood of the author. A poignant atmosphere with a touchy word from the writer creates a situation that takes the plot to a totally different angle, portraying the darker side of human life. Isabel Allende allows Esteban Trueba to not only get addicted and obsessed but also to go in depression now and then. This addiction brings him to a situation, where he needs to turn to another person. This person comes in disguise of a character, developing the plot and laying the foundation for a long term stand. Transito Soto projected as a prostitute, comes to the authors rescue here. Similarly in One Hundred Years of Solitude there are instance of the characters delving into sad mood.(give an example of sadness and depression from 100 yrs here) The writers have used autonomous situations in different contexts, as a support for the characters disposition and its direct effect on the structure of the novel. Situations like autopsy of Rosa after her death in The House of the Spirits and similar scene(which is that scene? Mention it. ) is created within the novel One Hundred Years of Solitude. It can be learnt that the plots developed not at the discretion of the authors alone, but the era and the prevailing circumstances had a direct effect on the development of the characters and in turn, on the plot. The authors allow the plot to create confusion in the readers mind, due to presence of many characters with similar names. At times, it becomes difficult for the reader to identify the correct name associated with a particular situation when he/ she may read the novel. Unless the reader is totally transfixed, he/ she may not be able to smartly focus on the difference in the characters behavior and the roles they play. It has major part in the novels The House of the Spirits and One Hundred Years of Solitude as there are many characters which are named same after their fathers and forefathers.(give examples of similar names from each text). The essence of giving a same name to the characters portrays the continuity in family and also supports the entire plot by eventually helping the character to develop in the readers mind. Authors also have the tendency to take an unusual event like the occurrence of natural calamity in the plot to disturb it and to formulate a change in the plot story. The mention of earthquakes as a natural calamity has been taken as a support to develop the plot of The House of the Spirits. It also has a great effect upon the existing characters in the plot. Moreover, Marquez, the author of One Hundred Years of Solitude has also successfully shown plague and fight which is again a part of the natural disaster and an unusual event. Politics, as a favourite element of most of the authors, is succinctly used as a background of these novels too. Authors use politics as an important element to develop the characters of Jose and Esteban.(give examples of politics). The events associated with Mocondo and Tres Marias are portrayed in the light of imagery. Readers may tend to note, that these symbols although metaphorically used by the authors are also used as a solid ground to highlight the basic building blocks for the development of the characters and the plot. The writers also put forth their best by mentioning the house as the world itself. The plot of The House of the Spirits revolves around Tres Marias and the plot of One Hundred Years of Solitude, around Macondo. From this one can decipher that the reader tends to get engrossed only in the mentioned town or city and the world around them is least taken into consideration. The author Sheree Rehemas view point upon character development states that,  [5]  As authors, it is our duty to create lovable, enticing characters and do horrible, evil things to them. This quote helps us understand that the writers use their characters to develop the plot structures. Incest, as an intriguing element, fascinates the readers to such an extent, that a suggestion for an epilogue comes to the fore. (gv examples of incest) A shift in the attitude of the characters marks a turning point in a novel. A major transformation can be noticed in Marquez One Hundred Years of Solitude when Arcadio turns out to be cruel later on after being sluggish initially. Incidentally, Estebans attitude can also be seen bringing about a transformational shift in his own values and principles. This further helps develop the plot, helping the authors bring about a revolutionary change in the readers perspective. The connections in the two literary texts can be positively conveyed as the readers get a clear idea of the presence of the links in the relationship between the plot structure and character development in the two novels, The House of the Spirits and One Hundred Years of Solitude. The inclusion of different elements like depression and sadness, prostitution and incest, the metaphorical and the supernatural elements, the autonomous and the complex, politics and attitudes etc, form a solid base for these writers to develop the plots with the characters around. The efforts of Isabel Allende and Gabriel Garcà ­a Mà ¡rquez have shown a positive impact upon the readers, as the rationale that brings about the essence of a constant progress not only in the works mentioned above, but also in their entire literary careers. Words:

Who Is Responsible For The Columbine Killings? Essay -- essays researc

Cause – Effect   Ã‚  Ã‚  Ã‚  Ã‚  Even since the shooting at Columbine High School caught the attention of America and all the world on April 20, 1999, high school shootings and other forms of violence at schools has been plaguing America during the last ten years. It is also found that most of the violence that occurs in high schools is caused by young men. Students aren’t feeling safe at school anymore and parents are enraged that students could bring the weapons to school in the first place. Many people have brought their own opinions into play about why violence in schools occurs. Such causes range from violence in the media, being treated poorly by peers and administrators in school, all the way to poor parental decisions. Although these are only a few of the possible causes for violence in schools, they are defiantly the most prevalent reasons.   Ã‚  Ã‚  Ã‚  Ã‚  Violence in the media has long been a possible cause for people to commit violent acts. Everyone has seen a violent television show, watched a violent movie or listened to music depicting graphic violence. These forms of media are available to people of all ages across the United States. A major cause of high school violence may be discovered here. Columbine high school shooters Dylan Klebold and Eric Harris were avid listeners to violent music such as Slipknot and KMFDM. Both groups feature very dark and twisted lyrics, which the shooters listened too without a doubt. Are the lyrics in the music to blame for the violent behavior of two of the group’s listeners? Another possible source of the hatred that some shooters have may lie in the television shows they watched. Violent television shows are everywhere today; many primetime or late night shows carrying â€Å"Parental Discretion Is Advised† disclaimers. In all honesty the disclaimers shown there are more likely to draw younger viewers in to watch the show, rather than keeping them away. â€Å"I don’t know if it made me want to watch it more, it’s just like, I don’t know it’s kinda like an advertisement for some cool shit [especially swearing and guns]† Bradley University Freshman Jim Hering said. It seems to be very clear that younger Americans are going to want to watch such shows, regardless of the warnings that the television station puts on before a particular show. Exposing young Americans to such violent shows as â€Å"NYPD... ...hool actually murdered his parents in an act of ultimate frustration. What would cause a boy to kill his own parents? A teenage boy craves attention, attention that only takes a few minutes for parents to give. His parents didn’t offer attention, much less offer help when he was struggling in school. The fact that the parents totally ignored their son had much to do with the shooting. The case with the Columbine shooters is quite similar. Klebold’s parents were fairly wealthy and felt that replacing their personal attention with toys, computers and other kinds of distractions would be good enough to satisfy their son. In doing this, they ignored his playing violent computer games, they ignored his enjoyment of violent music, they didn’t see that he was learning through the internet how to make high powered bombs and worst of all they didn’t know that he was stockpiling weapons and ammunition. One thing that is baffling is that Klebold was in possession of a Tec-9 machine pistol, a tough to find automatic weapon. How could the parents ignore such obvious signs that something was wrong with their sons? Before anything is blamed for a child’s actions, you need to look at the parents.

Market plan

The company has planned to start Its business In the urban areas In and around Tamil Nadia and has its own retail outlets in few major cities like Achaean, Benedictory, Cuddlier, Upstream, Salem, Bangor and in other similar cities. We believe that the growing need of the market for quality and safe herbal products will help the company to succeed. Intelligent decision, sincere efforts and skilful execution will propel the company to reach greater heights People have once again started practicing our traditional method of using deadline herbs to treat Injuries, health and personal care problems.These products are very effective, don't cause side effects, and are a cheaper when compared to the costly chemical products available in the market. These herbal products used in India are broadly classified into herbal health products and herbal beauty products. Before starting the business Tony Herbs conducted a research about the market condition for natural and herbal products in India. It collected useful information that will help the company to reach the target market in a better and a faster way.Customer Information Tony Herbs targets both the Individual customer market and the commercial market Industries). Individual customers: We are concentrating mainly on the urban population of Tamil Nadia constituting 46 the state The urban population is about 31. 74 million. Conscious about their health and are very particular about the products they use Commercial market: It includes the following industries: 1 . Arrived drug industry 2. Homeopathic drug industry 3. Cosmetic and hair industry 4. Food supplements industry 5. Soap industry Market NeedThe basic market need is high quality and safe herbal products. People are looking for products that are 100% chemical free even without added preservatives and emulsifying agents. They also look for products with long shelf life. Market forecast In India the market for herbal products is growing every year. The market for her bal products is not crowded as there are only few players in this business. So there is an ample chance for succeeding in this business right now. SOOT ANALYSIS Strengths: The products are of high quality 100% pure- chemical free Offers competitive price Excellent packagingGood distribution channel Weaknesses: It's a start up business and so a huge amount must be spent for creating awareness Also the budget for marketing is limited Opportunities: The market is not crowded with herbal products Not many competitors in this business As few herbs can be grown only in India there is large scope for exporting the products to the nearby countries Threats: Erratic weather conditions can lower the field yields There a few competitors for this business: The products from the super markets: The problem with these products is that the packaging is not very good and so the reduces will not have a long shelf life.Products from Private companies: It includes companies like Forest Essentials, Bouti que, Himalaya, Dabber and Lotus. They are big players but the disadvantage is that the products are not 100% pure (they use preservatives and emulsifying agents) and are quite expensive. Products from local shops: The products of the local shops are of poor quality. Our mission is to delight the customers with our high quality and safe herbal products and build a long term customer loyalty.Our initial objective is to create customer awareness about the range of products offered by us To develop a customer base To build long term customer loyalty Thereby achieving greater profitability Segmentation, Targeting & Positioning Since the company is based in Tamil Nadia, it plans to concentrate on the market in and around Tamil Nadia. It segments the market into rural and urban. It focuses only on the urban market under which it targets both the individual customers and other commercial businesses (industries).It plans to position the product as High quality 100% chemical free Safe to use Long shelf life Competitive price Tony herbs offers variety of products in the form of powder, capsules, essential oils and extracts without any added preservatives and emulsifying agents. The products are in their purest form and are of high quality. Tony herbs takes all measures to ensure that packing & sealing processes are never compromised which in turn ensure long shelf life.To offer consistent customer satisfaction with high quality products Tony Herbs follows strict quality control measures, right from procurement, till packing and dispatching of the entire consignment. PRICE It will offer competitive price for individual customers. This is done in order to create awareness and to stay ahead of the competitors. Offering low price will eventually For other industries it will initially offer products for lower prices and when once it has established a position in the market it will offer its products at reasonable price to them.Tony Herbs plans to promote its products through the following methods: Advertisements through television channels Advertisements through newspapers and radio Sample packets with magazines and newspapers Selling the products in local exhibition and fair Gifting the products to celebrities in reality shows Networking through managers and owners of other businesses For the individual customers, along with the products the company provides instruction manual on how to use the products for different purposes.This will, in a way help the individual customers to get rid of their fear of using the products. Also the company offers certain accessories like bowl and applying brush for free. FEED BACK Tony Herbs plans to get feedback from its customers periodically. This will help it to improve its products according to the suggestions given by the customers. By doing so, Tony Herbs can prove that it can do anything for the customer satisfaction even at the expense of short term profits as this investment would pay off with long term custom er loyalty. Market plan The company should start exploring. Ideas about the product are sought through consumer requests, competitive products in the market which may make the product not to be sold in the market due to competition, conducting market research which helps managers to collect and interpret facts that help in putting the product more efficiently into the hands of customers. It also evaluates distribution channels best suited for the product to the market and consumers acceptance of the product in the market. Diversification which effects growth through development of new areas that are clearly distinct from the current business. It may be through   conglomerate diversification which takes place when an organization diversify into areas they are not currently operating or concentric diversification which occurs when organization diversify to areas related to but distinct from current operations e.g. the company may diversify to women or men’s clothing depending which field they were currently operating. The company should also do screening of ideas. This is a preliminary evaluation which is carried out to determine whether the ideas has possibilities and whether shall be further developed or dropped. The bad ideas should be discarded and good ideas taken into consideration. It should also contain situation analysis which includes information on costs, sales the market competitors and various processes in the macro-environment. Market segmentation by subdividing the market of consumers of a product in order to capture more sales effectively and efficiently. It may lead to increase in marketing opportunities because when markets come close to group of customers, they respond to changes in the markets and can develop or modify the products. t also contains a SWOT analysis of the firm. This is a method of assessing organization and environmental factors which contribute to an organization’s competitiveness. It also enables managers to develop a strategic profile of the organization based on the information they have collected It also assumes an   organization will achieve strategic success by maximizing strengths and opportunities while minimizing weaknesses and threats. Strengths are internal conditions that provide the organization with an advantage relative to competitor’s e.g. good financial resources, better manufacturing capability, changes with new technology. Weaknesses are negative internal conditions that can lead to a lowering of organization performance e.g. absence of necessary resources, poor product image, managers with inadequate strategy skills. Opportunities are current or future conditions in the environment that is favorable to an organization’s current or potential outputs e.g. growing number of customers, introduction of new technologies that an organization can easily exploit diversification of the clothing. Threats are current or future conditions in the environment that is unfavorable to an organization’s current and potential outputs e.g. entry into the market of low cost competitor, rising sales of substitute products. Specification: The ideas are expanded to a realistic recommendation where a further research is conducted or carried out on features and competitors probable actions. This is where the idea is examined and it helps to know how the competitors react to that idea in this case the clothing brand juicy couture. Marketing mix which is a combination of different marketing decision variables being used by affirm to market its goods and services e.g. product mix which includes the shape, design etc and promotion mix which includes methods of communicating to customers and sales promotion. Development of idea is the next step. This involves building of prototypes to be shown and inseminated or distributed. The prototypes are models of the real thing or a sample of how the final product will look like. When it has been developed, it is taken to customers for them to see any products they may involve or their goodness. Based on the results from customers the product is then restructured so as to take into consideration the customers desires. The process continues until good quality products are produced as per customer’s specifications. Then, judgment about feasibility of the products are proved or disapproved. Samples are tested in the market and analyzed. From there the exact specification is then chosen which will attract the majority of customers. After all that, then there is commercialization step whereby it involves full-scale production of the product and extensive advertising and selling in the market. Branding is the use of a name, term, symbol, or design or a combination of these to identify a product. It includes the use of brand names, trademarks, and practically all other means of product identification. A brand name is a word, letter, or a group of words or letters. According to Adcock, marketing principles and practices (2001), â€Å"A brand is not a product that just happens to have high awareness, nor is it just a recognizable name or logo, although both these are often present. It is so much more; it is a powerful stimulus that conjures up a complex impasse and level of expectation about itself and what it can do for a consumer†. In branding, the company should analyze the situation and come up with a list of problems facing the brand as well as opportunities for new and improved products. The results of analysis of situation should picture the current position of the business and likely environmental changes. It should also highlight a number of problems and opportunities. It should be done for the product the firm is considering to enter. An important of the way customers perceive an offering is the recognition of that offering as a brand. A brand can either be an asset or a liability depending on the attitude of the customer towards it. Brand names are adopted by customers as a short-hand identification of the product, and taken as an assurance of the general quality and characteristics of the product. The following strategies and techniques might be used by the company to successfully brand itself. They should employ concentration strategy whereby it focuses on effecting the growth of the product. Can be done through market development. This is gaining a larger share in the current market or expanding to new markets. It may also focus on product development which is improving the existing product. Individual brand names: This is a technique used when a company wishes to separate its products and does not think there are any benefits from joint associations. Multiple product brands: Juicy Couture Company may use one standard name, often the company name for all its products it’s producing. This can offer marketing economies where a strong favorable brand name carries across the whole assortment, to the benefit of otherwise weaker products, and assisting the acceptance of new products by consumers and intermediaries alike. Multi-branding: This is where a manufacturer for this case Juicy Couture Company may use umbrella brand together with a different sub-brand name for various product offering. It may design their products in a way which is unique from other products in the market. This makes customers to be aware of unique products in the market and they will start asking for that product in order to purchase it. Therefore branding of products contributes to the acceptance of the product in the market. If products have bad brands, they will end up not being recognized by customers in the market and if brand names are good which attracts the attention of customers it will end up being purchased in large quantities in the market hence good sales. REFERENCE: 1. Product planning management by William L. Moore and Edgar A. Pessemier (1993) 2. Brand positioning: Strategies for competitive advantage by Sengupta, Subroto (1990) 3. Brand strategy by Murphy, John M. (1990) 4. Marketing management: B2B by Michael D. Hutt and Thomas W. Speh (2007) 5. Marketing principles and practices by Denis Adcock, Al Halborg and Caroline Ross (2001)